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Pladis is expanding its Jacob’s Mini Cheddars snacking range with two limited-edition flavours: cheese and red onion, and cream cheese, garlic and herb.
Designed to appeal to younger shoppers looking for bold flavours, the additions join the existing Mini Cheddars line-up, which includes original, red Leicester and smoky BBQ.
Kate Stokes, marketing manager for Mini Cheddars, said: "These new additions...follow a strong track record of successful flavour additions to the Jacob’s Mini Cheddars line-up."
"We know Mini Cheddars fans love a new flavour as much as we do, and we’re always listening. Like the core range, these additions are baked with real cheese and full of flavour."
The new variants will be available in Sainsbury’s from 3 February, with a wider rollout across grocery, convenience and wholesale from March.
