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Kallø, an Ecotone UK-owned organic food brand, is set to introduce two new organic granola products aimed at the growing consumer demand for healthier breakfast options.

Kallø Organic Three Nut Granola and Kallø Organic Superfruit Granola will hit shelves in Waitrose this October and in Tesco starting November, priced at £3.99 each.

The new granolas feature organic ingredients, including a hazelnuts, almonds and cashews in the Three Nut variant, and dried cranberries, blackcurrants and blueberries in the Superfruit variant.

Both products are built on a base of organic oat and wheat flakes, which are cultivated without harmful pesticides or fertilisers, aligning with Kallø’s mission to support biodiversity and combat the adverse effects of intensive agricultural practices.

Caroline Mitchell, brand controller for Kallø granolas at Ecotone UK, highlighted the brand's focus on offering sustainable breakfast choices.

“Cereals represent a big untapped opportunity with 95% of UK households buying cereal,” Mitchell noted. “However, there are few options that provide consumers with a more sustainable choice.”

The granolas are designed not only for breakfast but also as versatile snacks or healthier dessert alternatives, catering to a broad range of consumer preferences.

Each serving boasts 6.1g of fibre and contains no preservatives, artificial colours or flavours, positioning Kallø as a contender in the increasingly competitive healthy eating segment.

The packaging for the new granolas is fully recyclable. This launch comes at a time when consumers are increasingly prioritising sustainability in their food choices.

As the market for organic and health-focused products continues to expand, Kallø's entry into the granola category represents a strategic move to capture the interest of health-conscious consumers seeking both flavour and sustainability.

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