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Trail mix brand Kar's Nuts has announced the launch of a new co-branded line of trail mixes in partnership with M&M’s, expanding its product offerings in the competitive snack market.

The two new mixes, Kar's Caramel ‘N Chocolate with M&M’s and Kar's Favorites Mix with M&M’s, are now available nationwide at select retailers.

The Kar's Caramel ‘N Chocolate combines M&M's Caramel and Milk Chocolate Candies with roasted and salted peanuts and crunchy butter toffee peanuts, delivering a sweet and salty flavour profile that appeals to a wide range of consumers.

Meanwhile, Kar's Favorites Mix features a blend of M&M’s Milk Chocolate, Peanut Butter and Peanut Candies, alongside roasted and honey-roasted peanuts and tart dried cranberries, offering a balance of sweetness and tartness.

Jennifer Bauer, chief marketing officer of Second Nature Brands, said: "The sweet and salty fusion of flavours has always resonated with snack lovers, and these unique mixes combine the best of both worlds".

This partnership with Mars, the parent company of M&M’s, is expected to enhance Kar's market presence and attract both existing fans and new customers.

The introduction of these mixes comes at a time when the snack industry is witnessing a growing demand for innovative and convenient snack options.

According to market research, the trail mix segment has been expanding steadily, driven by consumer preferences for healthier snacks that do not compromise on taste.

The combination of familiar candy flavours with the nutritious profile of nuts positions these products well within the current market trends.

Second Nature Brands, the parent company of Kar's Nuts, manages a diverse portfolio of snack brands, including Second Nature Snacks, Sahale Snacks, Sanders Chocolates and Brownie Brittle.

#confectionery #snacks #trailmix