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Kashi has expanded into the granola category with the launch of Kashi Gut Health Granola, combining whole grains, prebiotic fibre and gut-activated cultures in an everyday breakfast format.

The new range has been developed to meet growing consumer interest in gut health while offering a convenient way to incorporate fibre and prebiotics into daily eating routines.

Each serving contains 9g of fibre, sourced from whole grain oats, nuts, seeds and fruit, alongside 5g of prebiotic fibre from chicory root. The granola also contains Bacillus subtilis DE111, a gut-activated culture designed to remain stable until reaching the gut.

Kashi said the combination reflects its focus on bringing functional nutrition into familiar food formats, without making gut health feel complicated for consumers.

The range is Non-GMO Project Verified and contains no artificial colours or flavours.

Kashi Gut Health Granola is available in two varieties: Blueberry Almond and Chocolate Almond Butter. Blueberry Almond combines blueberries and almonds with crunchy whole-grain clusters, while Chocolate Almond Butter features Fair-Trade chocolate, almond slices and whole-grain clusters.

The products have been designed to be eaten in a variety of ways, including with milk, yoghurt and fruit, or directly from the bag.

Stefanie Bryant, lead product development scientist, research and development at WK Kellogg Co, said: “Inside our development kitchen, every ingredient serves a purpose, and we have spent decades studying fibre, prebiotics and wholegrain nutrition. Kashi Gut Health Granola reflects years of bringing together taste, texture and nutrition in a way people can enjoy and helps make gut health support feel easier.”

The launch comes as gut health continues to move beyond specialist supplements and into more familiar food and beverage categories.

Kashi brand marketing director Sarah McFall said: “The gut health category can sometimes feel complicated. Kashi Gut Health Granola offers a straightforward, delicious way to start the day, bringing together fibre, prebiotics and gut-activated cultures in a format that fits into real routines.”

With its move into granola, Kashi is positioning gut health functionality within a familiar breakfast staple, combining established consumer interest in whole grains and fibre with ingredients associated with the microbiome.