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Kellanova Europe has redesigned its Pringles packaging, in partnership with Sonoco, by replacing the metal bottom with a paper fibre-based alternative. The new paper-based tube adheres to the 'Circularity by Design' guidelines from the European fibre-based packaging value chain, specifically the 4Evergreen Alliance. The new paper bottom means that the tubes are accepted in curbside recycling streams across Europe. The tube retains the brand’s cylindrical shape while protecting the crisps and preserving their flavour and freshness. The paper used for the tubes is made from recycled material, contributing to the circular economy for recycled paper packaging. Tracy Murphy, senior director of salty snacks for Kellanova, said: “As part of our Better Days Promise, we have been working hard to reduce our environmental footprint. The recyclable Pringles tube is another crucial step in our sustainable packaging journey. Based on the trial of the paper tube in 2020, we already know that consumers love the new look and we’re now very excited that they’ll be able to get their hands on it.”

Seàn Cairns, president of global rigid paper and closures for Sonoco, noted that consumers are more aware of how their purchasing behaviours impact the environment. He added: “We look forward to seeing how the new paper-based Pringles tube is received by the market. We hope the success of this project inspires other companies and brands to adopt more sustainable packaging.” The new recyclable paper-bottomed Pringles tube reaffirms Sonoco’s commitment to increasing the paper content in its packaging to maximise recyclability. The new Pringles paper-based recyclable tubes are available in Belgium, the UK and the Netherlands, with plans to scale up their launch across Europe.