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Jacobs Douwe Egberts Peet’s’ Kenco brand has announced the launch of a new seasonal instant latte product, Pumpkin Spice Latte, now available at Tesco stores across the UK.

The new addition to the coffee brand’s portfolio capitalises on the ongoing popularity of pumpkin spice – a trendy seasonal flavour that evokes strong emotional associations with autumn.

Market data demonstrates the flavour trend’s role as a proven category driver, with the pumpkin spiced product market expected to rise to a value of £1.7 billion by the year 2031. Additionally, Kenco noted a shift toward at-home coffee consumption, with sales up 10% in the in-home frothy coffee category according to Nielsen.

Drawing on this, Kenco launched its latest innovation aiming to drive impulse purchases around seasonal momenta and recruit younger shoppers who are drawn to the flavour – according to Allegra’s 2025 Project Café report, it is most popular with those aged 35 years and under.

The sachet format is designed for convenience, enabling consumers to enjoy coffee shop-quality lattes from the comfort of their homes. It can also be enjoyed either iced or hot.

Maria Kabalyk, head of category and shopper at Jacobs Douwe Egberts Peet’s, UK and Ireland, said: “Our new Kenco Pumpkin Spiced Latte directly addresses consumer demands driven by seasonal trends, appealing directly to the younger generation's desire for innovative on-the-go coffee flavours”.

She added: “By offering this delicious new flavour in a convenient format, we are supporting retailers in their choice to capitalise on the growing consumer desire for a wider range of high-quality, convenient coffee choices”.

Kenco Iced/Hot Pumpkin Spiced Latte is available in packs of eight 15.2g sachets at a price of £1.99 per pack.