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Kraft Heinz introduces new salad dressing brand in Canada
FoodBev Media

FoodBev Media

23 May 2024

Kraft Heinz introduces new salad dressing brand in Canada

Kraft Heinz has launched a line of shelf-stable dressing and marinades, called Pure J.L. Kraft. Made with no artificial preservatives, flavours or colours, the new line-up is said to be 'the first of its kind' to enter Canada’s shelf-stable dressings category. Pure J.L. Kraft launches 12 new salad dressings nationwide, six of which are new to the Canadian salad dressing category: Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, Orange Turmeric Poppyseed and Black Garlic & Cracked Pepper. Stephanie Goyette, head of taste elevation platform marketing and strategy at The Kraft Heinz Company Canada, said: “With Pure J.L. Kraft, we’ve created products that use simple ingredients and taste like they are homemade but offer people the bold, globally-inspired flavours they are craving and convenience they are looking for in the grocery aisle". "There are endless ways to integrate our flavours into at-home recipes – from dressing a salad to topping a grain bowl or marinading proteins and vegetables. With Pure J.L. Kraft, we’re reminding people that just because something is made with simple ingredients does not mean it needs to be boring." Pure J.L. Kraft will be available for purchase exclusively in Canada.

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