top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Phoebe Fraser

Phoebe Fraser

12 August 2024

Krispy Kreme refreshes doughnut line-up with eight new recipes

Krispy Kreme refreshes doughnut line-up with eight new recipes

🍩 Krispy Kreme has refreshed its doughnut offering in the UK, with a new line-up featuring eight brand-new recipes.


🍓 Firstly, Strawberry Sprinkles features the brand’s most popular Original Glazed doughnut, hand-dipped in strawberry-flavoured icing and finished off with rainbow sprinkles. The next in the line-up, Cinnamon Swirl, combines a classic ring doughnut, hand-rolled in cinnamon sugar while still hot, and finished with cream cheese-flavoured frosting.



💙 Tapping into F&B trends, Krispy Kreme has also launched the bubble tea-inspired Blueberry Bubble Bliss doughnut, topped with blueberry icing, lychee-flavoured frosting and a scattering of blueberry-flavoured bubbles. The range also includes a new Strawberry Sundae double-filled doughnut, with a smooth strawberry and Kreme blend, topped with delicate strawberry icing and finished with a drizzle of white chocolate coating.


🍫 Next up, White Marble Chocolatta is hand-dipped in a creamy white chocolate coating and swirled with milk chocolate marbling – its light, airy dough partners well with the rich, indulgent topping. Also in the new range is a vegan doughnut, Salted Caramel Sensation, which is filled with rich, salted caramel and creamy Kreme, dipped in caramel-flavoured icing and sprinkled with honeycomb.



🍋 Penultimately, Lemon Meringue Monster is a zesty doughnut tapping into increasing demand for citrus-flavoured treats, hand-dipped in lemon-flavoured icing, scattered with melt-in-the-mouth meringue pieces and finished with sugar eyes. Finally, Trip Choc Indulgence is filled with a chocolatey brownie cream and covered in silky-smooth chocolate icing.



The new line-up is part of Krispy Kreme’s shift to make the brand more distinctive, with the majority of the new range being ring-based doughnuts. “What makes Krispy Kreme distinctive is of course the Original Glazed,” the brand said in a statement. “The shift to ring-based with piped toppings improves visual appeal, highlighting the care and attention paid by our hand-finished doughnuts.”


The new range launched today in Krispy Kreme stores across the UK.


#KrispyKreme #UK

Related posts
Mondelēz invests in UK doughnut start-up Urban Legend, targeting health-conscious consumers
Funding & Investments

Mondelēz invests in UK doughnut start-up Urban Legend, targeting health-conscious consumers

Krispy Kreme launches Barbie-inspired doughnut collection to mark 65th anniversary
Bakery

Krispy Kreme launches Barbie-inspired doughnut collection to mark 65th anniversary

Krispy Kreme and Dr Pepper collaborate on doughnuts for US football season
New products

Krispy Kreme and Dr Pepper collaborate on doughnuts for US football season

Mrs. Butterworth's and Dunkin' release glazed doughnut-flavoured syrup
Confectionery

Mrs. Butterworth's and Dunkin' release glazed doughnut-flavoured syrup

Krispy Kreme launches Halloween-themed doughnuts
Bakery

Krispy Kreme launches Halloween-themed doughnuts

Pladis launches new McVitie’s Jaffa Cakes and doughnut hybrid
Bakery

Pladis launches new McVitie’s Jaffa Cakes and doughnut hybrid

DSM | Leader
bottom of page