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Krispy Kreme has partnered with Dr Pepper to celebrate the upcoming football season with the launch of the Krispy Kreme x Dr Pepper Kickoff Collection.

Available starting today (August 23), the collection features two new doughnuts inspired by the iconic flavours of Dr Pepper, alongside a seasonal favourite.

The collection includes:

Dr Pepper Kickoff Doughnut: An Original Glazed doughnut filled with Dr Pepper-flavoured frosting, with a blend of burgundy sprinkles and topped with a white chocolate Dr Pepper logo.

Buttercreme Goals Doughnut: Another Original Glazed doughnut, this one dipped in green icing, decorated with colourful sprinkles and a yellow buttercreme goal post.

Kreme Filled Football Doughnut: An unglazed doughnut filled with white Kreme, coated in chocolate icing and designed to resemble a football.

Dave Skena, global chief brand officer for Krispy Kreme, said: "Two of America’s most loved flavours are about to become one amazing gameday sensation. This Dr Pepper collection is a must-add to your gameday line-up, whoever you’re cheering for."

The doughnuts will be available for a limited time at Krispy Kreme locations across the US, with options for in-shop purchase, pickup and delivery through the Krispy Kreme app and website. Additionally, the doughnuts can be found in custom half-dozen boxes at select retailers.

This collaboration marks a significant intersection of two popular brands, aiming to capitalise on the synergy between sweet treats and football culture.

Many other companies are also embracing the power of collaboration. For example, Café Valley recently launched 7Up-flavoured mini cupcakes, while Coca-Cola partnered with Mondelēz International’s Oreo brand to release two limited-edition products in Canada: the Oreo x Coca-Cola Sandwich Cookie and Coca-Cola x Oreo Zero Sugar.

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