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Lactalis UK & Ireland has launched Président Spreadable Creamy Brie with Truffle, a product designed to cater to the growing consumer demand for premium cheese options during the festive season.

This innovative addition to the Président line aims to elevate holiday entertaining and enhance culinary experiences with its rich, aromatic flavour profile.

As the UK’s leading dairy company and brand owner of Président and Galbani, Lactalis recognises that Christmas is the peak sales period for cheese, with brie and camembert consistently ranking as top choices among consumers.

The new spreadable Brie combines the signature creaminess of Président Brie with the luxurious taste of real truffle, positioning it as a versatile option for festive cheeseboards, appetisers and gourmet dishes.

Héloise Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, said: “Truffle continues to grow as a festive flavour trend, particularly as consumers trade up over Christmas. Our new Spreadable Creamy Brie with Truffle delivers a luxurious yet accessible option, perfect for entertaining, gifting or adding a restaurant-style finish to home cooking.”

Spreadable Creamy Brie with Truffle aligns with Lactalis’s strategy to capitalise on the increasing consumer appetite for indulgent, high-quality dairy products during the holiday season.

Recent data indicates that Président Brie achieved a 12.4% value growth and 4% volume growth in December 2024 compared to the previous year, while Président Camembert saw even more significant increases of 18.6% in value and 22.0% in volume.

In addition to the new spreadable Brie, Lactalis highlights Galbani Dolcelatte as a key blue cheese option for the festive period, further expanding its portfolio of premium cheese offerings.