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Lance has introduced a limited-edition Spicy Pimento Cheese flavour, inspired by a Southern-style recipe and combining a creamy cheddar filling with the tangy, mild heat of pimento pepper flavour.

The filling is sandwiched between the brand’s Toasty crackers.

Chris Hood, director of marketing at Lance, said: “Lance has always been about bold flavour while staying true to our Southern roots, and our new Spicy Pimento Cheese crackers bring that heritage to life in a whole new way. We took a beloved classic and gave it just the right kick, creating a snack that’s both fueling and craveable, with a little heat to keep things interesting.”

The product is rolling out across the US in April 2026 and will be available at select retailers nationwide, including Walmart and Meijer, with a suggested retail price of $5.69.