The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Better-for-you snack brand Well&Truly will launch its new Cheezy Thins in Waitrose stores nationwide from 18 May.

The crackers are made with 45% cheddar and gouda and are oven-baked. The company says the product contains 30% less fat and no added sugar compared to traditional cheese crackers, and provides 18.8% protein.

The launch flavour, Jalapeño, Cheddar & Gouda, combines cheese with a mild chilli flavour. Cheezy Thins are free from wheat, gluten, eggs, nuts, soy and sesame.

A spokesperson for Well&Truly said "Consumers increasingly want snacks that deliver on taste while also offering better ingredients and improved nutrition. Cheezy Thins give shoppers the cheesy crunch they love, but made with real cheese, free-from credentials and a lighter profile."