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3 January 2024

Lavazza and Paris Baguette partner on new coffee blend

Lavazza and Paris Baguette partner on new coffee blend

Lavazza has partnered with French bakery café Paris Baguette to introduce a new coffee blend. The blend, which is Paris Baguette's first-ever packaged coffee available for in-café purchase, is a whole bean coffee offering. It is made with RFA-certified, sustainably grown, 100% Arabica beans. The Arabica Coffee blend offers a rich flavour containing sweet, chocolate undertones. Eric Galkin, VP and head of supply chain at Paris Baguette, said: "We are excited to deepen our partnership with Lavazza, a brand synonymous with excellence in the coffee industry. This collaboration represents a natural progression of our shared commitment to quality ingredients and innovation. Our customers can now enjoy the elevated and delicious flavours of Paris Baguette and Lavazza at home with a coffee blend that harmoniously complements our diverse menu of freshly baked pastries, cakes, and more." Jonathan Lehr, marketing director for Lavazza North America, added: "At Lavazza, we are proud to join forces with Paris Baguette to introduce the Paris Baguette Blend, crafted by Lavazza. This collaboration not only introduces a remarkable coffee blend to the market but also serves as a testament to our shared values and the belief that businesses can make a positive difference in the world." The blend is available for purchase at participating US Paris Baguette locations.

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