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Lifeway Foods, a player in the probiotic and fermented dairy market, has announced an expansion of its ProBugs line with the introduction of Conventional Whole Milk Kefir pouches.

These new products will soon be available nationwide in the US, providing families with a fun, accessible way to enhance gut health for children.

The new ProBugs Kefir pouches are designed specifically for kids, offering a convenient and engaging format that promotes healthy eating habits.

Lifeway has introduced three kid-friendly flavours: Creamy Orange, Goo-Berry and Strawnana. Each pouch is crafted from conventional whole milk kefir, ensuring a rich source of bioavailable protein and billions of live probiotics – key components for supporting a healthy microbiome.

Originally launched in 2007, ProBugs has carved out a space the children's nutrition segment by combining functional benefits with a playful packaging design.

The new whole milk offerings build upon this legacy, catering to the growing demand for nutritious, kid-friendly dairy products.

According to market research, the global kids' yogurt pouch market reached approximately $3.2 billion in 2024 and is projected to grow at a CAGR of 6.1% through 2033.

Lifeway's expansion into conventional whole milk kefir aligns with its mission to promote good gut health by making probiotic-rich foods more accessible and affordable for families.

Julie Smolyansky, CEO of Lifeway Foods, said: "Our goal has always been to make probiotic-rich foods easy, fun and available to all families".

The new ProBugs pouches not only fulfil this goal but also cater to the increasing consumer interest in convenient, health-oriented snacks. Each pouch is lactose-free and perfect for on-the-go consumption, making it an ideal choice for busy families.

The launch of the ProBugs Conventional Whole Milk Kefir pouches complements Lifeway's expanding product range, which includes the recently introduced Probiotic Smoothies + Collagen and 32oz conventional whole milk kefir.