The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Hansen Beverage Company has launched a low calorie version of its guava-based juiced energy drink Ace Local – to appeal to the health-conscious consumer.

A nostalgia image can is designed to appeal to those who "appreciate American music, custom cars or choppers or a day’s hard work. This drink provides effective endurance for finishing the job," states the vintage-style website (see link below).