top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Siân Yates

Siân Yates

26 August 2021

Lucas Bols releases Ready to Enjoy Cocktails

Lucas Bols releases Ready to Enjoy Cocktails

Global cocktail and spirits provider Lucas Bols has announced the launch of Bols Ready to Enjoy Cocktails.  The latest addition to the company's portfolio will feature five signature cocktails: Bols Margarita Azul is described as "tangy and refreshing" (ABV 14.9%); Bols Espresso Martini is "rich and smooth (ABV 14.9%); Bols Red Light Negroni is "bittersweet and complex" (ABV 21.9%); Bols Very Old Fashioned is "aromatic and intense" (ABV 30%); meanwhile, Bols Pornstar Martini is "exotic and fresh" (ABV 14.9%).  Each cocktail comes in a unique 200ml tube made from sustainable packaging, as well as two larger sizes (375ml and 700ml).  Huub van Doorne, CEO Lucas Bols said: “Lucas Bols wants to inspire consumers by bringing the magic of cocktails home. With our Ready to Enjoy Cocktails, crafted with our famous Bols liqueurs, vodka and genever, we are tapping into the rapidly growing category of ready to serve cocktails. We prioritised superior quality, convenience and sustainable packaging to revolutionise the cocktail experience at home. Our Bols Cocktail Tubes illustrate our leading position in the development of the global cocktail market.” The new cocktails debut in the US and the company's native country the Netherlands this autumn.

Related posts
Edna’s launches new non-alcoholic margarita RTD
New products

Edna’s launches new non-alcoholic margarita RTD

Cointreau enters ready-to-serve space with launch of Cointreau Citrus Spritz
New products

Cointreau enters ready-to-serve space with launch of Cointreau Citrus Spritz

The Cocktail Collection releases ready-to-serve Bulleit Whiskey Sour
Beverage

The Cocktail Collection releases ready-to-serve Bulleit Whiskey Sour

Malibu partners with Dole to launch fruity ready-to-drink cocktail line
New products

Malibu partners with Dole to launch fruity ready-to-drink cocktail line

The Drinks Bureau launches limited-edition Dubai chocolate style espresso martini RTD
New products

The Drinks Bureau launches limited-edition Dubai chocolate style espresso martini RTD

Jack Daniel’s Country Cocktails launches new Strawberry Punch flavour
New products

Jack Daniel’s Country Cocktails launches new Strawberry Punch flavour

DSM | Leader
bottom of page