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Arla Foods-owned Lurpak is expanding its flavoured butter portfolio with the launch of Lurpak Chilli & Garlic.

Rolling out from April 2026, the NPD builds on the strong performance of Lurpak Garlic Butter and is positioned to drive incremental growth in the rapidly expanding flavoured butter segment. With an MRRP of £2.50, the product will debut in a practical stick format designed to simplify portioning and appeal to a younger generation of home cooks.

Lurpak Chilli & Garlic has been developed to meet increasing consumer appetite for heat and intensity in everyday cooking. The brand is positioning the product as an accessible way to elevate meals with minimal effort, aligning with broader trends around convenience and flavour experimentation in the home.

Catriona Mantle, marketing director for BSM at Arla Foods, comments: “With Lurpak Chilli & Garlic, we’re unlocking even more excitement in the category and building on the momentum we’ve created with Lurpak Garlic Butter, the UK’s number one flavoured butter."

The launch sits within Lurpak’s “Unleash Full Flavour” platform, which focuses on delivering impactful taste experiences and reinforcing the brand’s role as a catalyst for better home cooking.

Mantle continued: "The launch brings the heat and flavour consumers are looking for, in a simple, versatile format that makes great-tasting meals easier every day. We’re confident it will attract new shoppers to Lurpak and drive incremental growth for retailers.”

Lurpak Chilli & Garlic will be available initially in Morrisons and Ocado from April, with wider distribution across UK retailers beginning in May 2026.

The launch comes as Lurpak approaches its 125th anniversary, with the brand set to increase marketing investment throughout the year.