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The Magnum Ice Cream Company has launched a new single-serve ice cream stick, Volcanix.
The 80ml product features a multi-layered format combining a chocolatey biscuit coating, vanilla and chocolate ice cream, a caramel sauce core and chocolate-coated caramel pieces.
The launch responds to demand for more textural variety in ice cream, with company-cited research indicating that 32% of UK consumers would try a new packaged ice cream if it offered a unique texture.
Emily Godding, senior brand manager at Wall’s, The Magnum Ice Cream Company, said: “Our new Volcanix ice cream stick is a disruptive new innovation to the UK market. We know shoppers are constantly actively seeking new, exciting taste experiences and we believe this bold new ice cream architecture delivers just that."
Volcanix will be sold in 24-unit cases, priced at £2.00 per stick, and will be available exclusively through Tesco Express and Booker.
