top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Mars and Sheila G’s Brownie Brittle collaborate
FoodBev Media

FoodBev Media

11 April 2023

Mars and Sheila G’s Brownie Brittle collaborate

Second Nature Brands-owned sweet snacking brand, Sheila G’s Brownie Brittle, has collaborated with Mars to create three Brittle x M&M’s products. Sheila G's has elevated its crunchy brownie crisp offerings with the inclusion of classic M&M'S Minis candies. The trio of new items includes extra-chocolatey Brownie Brittle M&M'S Minis, which contain 120 calories per 1oz serving. The next two new items – brown sugar and vanilla-based Brownie Brittle Blondie M&M'S and Brownie Brittle M&M'S Minis Gluten Free – contain 130 calories per 1oz serving. Ashley Dawkins, VP of marketing at Sheila G's Brownie Brittle, said: "Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M'S candy brand. We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack." The Brownie Brittle M&M's snacks are available now in major US retailers for an RRP of $3.99 per 4 oz bag. You may also like to read:

Related posts
DSM-Firmenich offloads yeast business to Lesaffre
Mergers & Acquisitions

DSM-Firmenich offloads yeast business to Lesaffre

EIT Food RisingFoodStars unveils start-up cohort for agri-food-tech initiative
Business

EIT Food RisingFoodStars unveils start-up cohort for agri-food-tech initiative

TDR Capital becomes majority owner of Asda
Retail

TDR Capital becomes majority owner of Asda

Smithfield Foods to acquire dry sausage facility from Cargill
Mergers & Acquisitions

Smithfield Foods to acquire dry sausage facility from Cargill

Campbell explores strategic alternatives for Noosa yogurt brand
Mergers & Acquisitions

Campbell explores strategic alternatives for Noosa yogurt brand

Soli Organic opens new soil-based vertical farm in Texas
Agriculture

Soli Organic opens new soil-based vertical farm in Texas

bottom of page