US snack company Second Nature Brands has completed the acquisition of Brownie Brittle from Encore Consumer Capital.
Founded in 2012, Brownie Brittle is a range of brownie snacks with a thin, crunchy texture.
Victor Mehren, CEO of Second Nature Brands, said: “We have ambitious plans to become a US leader in snacks and treats, and the acquisition of Brownie Brittle is an exciting step on this journey, which expands our presence into baking and unlocks a new growth stream for us”.
“It also marks our first acquisition since being acquired by our majority investor CapVest, showing how, with their support, we intend to grow and develop Second Nature Brands through continued investment in the brand, channel and category expansion, as well as continued focus on product quality.”
In addition to Brownie Brittle, the Second Nature portfolio includes trail mix brand Kar’s Nuts, as well as Second Nature Snacks and Sanders.
CapVest partner Othmane Khelladi described the company’s latest acquisition as “a great first step in our plan to transform the business into a highly diversified US snacking platform”.
He continued: “We are thrilled to support Second Nature Brands in their next phase of growth and to work with the team to expand their portfolio into adjacent and complementary snacking categories”.
Jan Grywczynski, CEO of Brownie Brittle, commented: “We are very excited about this new chapter for Brownie Brittle as part of the Second Nature Brands family, and look forward to working with Victor and the rest of the Second Nature team to accelerate our growth as a leader in thin, sweet, permissibly indulgent snacking”.
The terms of the transaction were not disclosed.
© FoodBev Media Ltd 2022
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