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Mars China introduces low-sugar and low-glycaemic index Snickers bar
FoodBev Media

FoodBev Media

4 January 2024

Mars China introduces low-sugar and low-glycaemic index Snickers bar

Mars China has unveiled its latest innovation, a new Snickers bar that provides consumers with a low-sugar and low- glycaemic index (GI) option. The bar, which contains dark chocolate cereal, was developed through a collaboration between Mars and the China National Research Institute of Food & Fermentation Industries. The formula incorporates zero-sugar pure cocoa butter dark chocolate and includes “quality” ingredients like Turkish hazelnut spread, almonds, pumpkin seeds and black sesame, aiming to maintain nutritional balance. Each 30g bar boasts a low GI value (≈40) and low glycaemic load value (≈4), while being high in dietary fibre and prebiotics. The new Snickers bars also feature new packaging made from a mono PP material. Typically, flexible packaging consists of multiple layers of different materials, which can make it challenging to recycle. In contrast, mono-material flexible packaging refers to a single plastic component, such as single polypropylene (PP), which Mars says makes it easier to recycle. Additionally, the outer packaging box of the new bar uses paper material certified by the Forest Stewardship Council (FSC), which supports sustainable forest management.

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