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Mars expands Twix portfolio with latest launch
Phoebe Fraser

Phoebe Fraser

19 February 2024

Mars expands Twix portfolio with latest launch

Mars Chocolate Drinks and Treats has launched Twix Secret Centre Biscuits, the latest addition to its Twix line-up. The new treats feature a biscuit base, topped with caramel and coated in chocolate, presenting Twix’s classic chocolate-biscuit bar in a new format. Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “Our Secret Centre Biscuits range which includes Mars and Bounty variants have added more than £680k to the category. We expect the new Twix Secret Centre Biscuits to accelerate this growth even further, bringing Twix fans to the biscuit aisle.” Twix Secret Centre Biscuits are available to purchase now in select UK retailers, with further rollout expected from March.

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