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Mars Food & Nutrition expands Ben’s Original portfolio in the UK
Phoebe Fraser

Phoebe Fraser

25 July 2024

Mars Food & Nutrition expands Ben’s Original portfolio in the UK

Mars Food & Nutrition has expanded its ready meal offering in the UK with two new lines under its Ben’s Original brand.


The new products seek to respond to changing consumer needs, helping more people to access healthy food.


The first new line, Ben‘s Original Lunch Bowls, is a healthy mix of grains and vegetables that can be enjoyed hot or cold, containing no artificial colours, flavours or preservatives. The range contains eight different grains and products that are high in fibre and a source of protein. The Lunch Bowls are launching in Spicy Thai Coconut, Mexican Style Chipotle and Raisin, Mediterranean and Spicy Mexican varieties.


The second line, Ben’s Original Favourites, are ready-to-eat rice-based dishes with familiar flavours from some of the UK's most popular meals. Containing no artificial colours, flavours or preservatives, the range is packed full of a large variety of plants and vegetables. The Favourites line is rolling out in Chicken Risotto, Paella, Chilli Con Carne and Tomato Risotto varieties.


Shaid Shah, global president at Mars Food & Nutrition, said: "We know Gen Z and Millennial shoppers are prioritising three things when it comes to mealtimes: convenience, nutrition and tasty, globally inspired flavours. That's why our mission is to enable healthier and more flavourful eating to become part of consumers' daily lives.”


Last week Mars introduced a new Street Food range under its Ben’s Original brand in North America. The line-up included Jamaican Jerk Style Red Beans & Rice with Chicken, Gumbo with Chicken Andouille Sausage, Fried Rice with Vegetables and Bean & Rice Burrito Bowl.


The new Lunch Bowls and Favourites lines are available to purchase exclusively in Tesco stores across the UK, with further rollout in the coming months.


#Mars #BensOriginal #UK #readymeal

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