Ben's Original launches new street food line across North America

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Mars-owned rice brand Ben's Original has expanded its portfolio with the introduction of Ben's Original Street Food.

The new range of entrées, currently available across North America, aims to elevate convenience and flavour, positioning itself as a main course rather than a side dish.

The Street Food line debuts with four flavours designed to cater to diverse culinary preferences. The line-up includes Jamaican Jerk Style Red Beans & Rice with Chicken, Gumbo with Chicken Andouille Sausage, Fried Rice with Vegetables and Bean & Rice Burrito Bowl.

Angie Madigan, VP of marketing at Mars Food & Nutrition North America, said: "We are excited to introduce our newest innovation that responds to the changing needs of consumers. With Ben's Original Street Food, we are offering delicious meals that suit their fast-paced lifestyles."

"This innovation puts Ben's Original at the heart of the plate, not just the side. We are increasing our presence at retail stores."

#BensOriginal #Mars #NorthAmerica