Mars Chocolate Drinks and Treats (MCD&T) has launched a new variant of its Maltesers Biscuit line: Orange Maltesers Biscuit. Each biscuit has three “tangy orange, malty bobbles,” covered in milk chocolate.
The latest addition builds on the success of original Maltesers Biscuits, which were launched in January 2020, and a mint variety that was unveiled in September.
“With continued category growth, increasing sales of orange SKUs and the fun format of these malty biscuits, we are confident that the launch of Orange Maltesers Biscuits will add incremental sales and increase household penetration for the range,” said Michelle Frost, general manager at MCD&T).
Orange Maltesers Biscuits will be available in Tesco from April 25 2021.
RRP £1.49 for 110g pack containing ten biscuits.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!