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Pladis is expanding its McVitie’s Hobnobs portfolio with the launch of a new Salted Caramel flavour, targeting demand for more indulgent biscuit options ahead of the autumn season.
The new McVitie’s Hobnobs Oaty Cookies Salted Caramel flavour combines the range’s 100% wholegrain oat base with milk chocolate flavour chips and salted caramel flavour.
The manufacturer said the new variant is designed to offer a balance of sweet and salty flavours while retaining the “signature oaty crunch” associated with Hobnobs.
The launch follows the introduction of Hobnobs Oaty Cookies last year, with Pladis describing consumer response to the range as “fantastic”.
Eleonore de Saint Perier, brand manager at pladis UK&I, said: “It's a popular flavour shoppers love and, combined with Hobnobs' signature oaty crunch, we think they’re a delicious addition to the range."
McVitie’s Hobnobs Oaty Cookies Salted Caramel flavour is available in a 155g pack, with an RRP of £1.75.
The product launched in Sainsbury’s, Morrisons and Asda from 1 September, giving the new variant nationwide retail exposure as the autumn biscuit and snacking occasion builds.
