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Mars unveils three new ice cream products
FoodBev Media

FoodBev Media

13 January 2023

Mars unveils three new ice cream products

Mars has added three new products to its ice cream portfolio under the brands M&M’s, Twix and Dove. According to the company, the launch of the new ice creams will provide a mix of flavour profiles to satisfy every taste. The new products include: M&M's cookies and cream ice cream cookie sandwiches, which contain a combination of M&M's chocolate sweets, baked chocolate cookies, cookie pieces and ice cream; Dove mini sticks vanilla ice cream with dark chocolate and almonds; and Twix cookie dough ice cream, inspired by the Twix cookie dough bars, it provides a blend of soft cookie dough bites, real chopped Twix bars and vanilla ice cream with a caramel swirl. Jayesh Shah, Mars ice cream marketing director, said: "Mars is excited to kick off the New Year by announcing three new, delicious ice cream products". Shah continued: "We know that introducing new varieties and flavours of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious Mars Ice Cream with some of our most iconic brands in the Mars portfolio, like Dove, M&M's and Twix. Our new offerings promise consumers a delicious at-home ice cream experience that can be enjoyed all year long." M&M's cookies and cream ice cream cookie sandwiches, Dove mini sticks and Twix cookie dough ice cream have already begun to hit retail shelves, with nationwide availability expected in March.


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