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Mars Wrigley to launch Starburst Fruit Squares
FoodBev Media

FoodBev Media

14 February 2023

Mars Wrigley to launch Starburst Fruit Squares

Mars Wrigley has announced the launch of a new HFSS-compliant fruity confectionery, Starburst Fruit Squares. The Fruit Squares are available in two flavours: Fruit Mix, which features a blend of apple, strawberry, blackcurrant and orange, and Tropical Mix, a combination of pineapple, mango, passionfruit and lemon. The snack contains real fruit and is high in fibre. Mars Wrigley's marketing director, Kerry Cavanaugh, said: “The launch of Starburst Fruit Squares is a response to the ever-evolving confectionery landscape, particularly at a time where HFSS regulations are impacting the sector”. He continued: “As fruity confections are growing at +17% year-on-year, the Starburst brand is a perfect platform for Mars Wrigley’s first HFSS-compliant fruity confectionery venture, bringing an additional audience of 1.4 million to the sector. We’re pleased to provide a front-of-store-compliant confectionery product to retailers that continue to drive innovation across the fruity confectionery category.”

The fruit snacks will be available in Morrisons stores from 27 February and Sainsbury’s in later months, with an RRP of £1.00 per 25g pack.

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