McVitie’s expands portfolio with new Hobnobs Oaty Snaps

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Global snacking brand Pladis is extending its McVitie’s Hobnobs range with the launch of McVitie’s Hobnobs Oaty Snaps.

Available in two flavours, Vanilla and Caramel, nHFSS McVitie’s Hobnobs Oaty Snaps are made with 100% wholegrain oats and are high in fibre. Both flavours are ideal for everyday tea break moments and are crafted to pair perfectly with a cup of tea.

Annalisa Fanali, marketing manager, Pladis UK&I, said: “We are excited to launch Hobnobs Oaty Snaps at a time when fibre continues to be a focus for British consumers, with many people not getting enough fibre in their daily diets.”

McVitie's Hobnobs Oaty Snaps combine Hobnobs' signature oaty goodness with a satisfying, snappy crunch. Hobnobs Oaty Snaps Vanilla offers a light and delicious biscuit break, while the Caramel variant brings a rich, golden sweetness.

“Inspired by our much-loved oaty heritage, we've created a deliciously crisp biscuit that's rectangular rather than round, so it’s even easier to dunk in a cup of tea or favourite beverage,” Fanali continued.

McVitie’s Hobnobs Oaty Snaps (167g, RRP £1.49) are rolling out now across multiple retailers and discounters.