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Oreo is giving consumers the chance to decide which of three unusual new flavours will join its range as part of a new “Twist, Lick, Vote” campaign.
The brand has introduced three limited-edition cookies designed around emerging snacking trends, including nostalgia, state fair-inspired foods and sweet-and-savoury combinations.
The new flavours are Oreo Chicken & Waffles, Oreo Deep Fried Cookies and Oreo Banana Pudding.
Oreo Chicken & Waffles is described as a first-of-its-kind innovation for the cookie aisle, combining the flavours of the popular sweet-and-savoury dish with the brand's traditional cookie format.
The Deep Fried Cookies variant takes inspiration from fairground food, while Banana Pudding taps into the growing consumer interest in nostalgic dessert flavours.
Under the “Twist, Lick, Vote” campaign, consumers will be able to vote for the flavour they want to see added to the OREO line-up.
The three flavours will be available for presale from 17 August through Oreo's website, before rolling out to retailers nationwide from 24 August.
The winning flavour will be revealed on 13 October and is set to join the Oreo line-up for a limited time in 2027.













