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Meatless Farm has announced the launch of new plant-based steaks made using plant-based ingredients and pea protein to mimic the texture and taste of beef. Meatless Farm Steak, which is sold as two fillets, is gluten- and soya-free and contains over 15g of protein per fillet. According to the company, the new product also "boasts a significantly lower carbon footprint than its meat-based counterpart". Michael Hunter, managing director of Meatless Farm UK and Ireland, said: “Our new plant-based steak is our latest step in creating exciting and innovative new products and further diversifying the plant-based market". He continued: “Responding to consumer demand, we’ve brought another credible contender to the market to challenge the red meat sector. Many people enjoy a steak meal, yet red meat has the highest environmental impact, so we’ve created a plant-based version to help consumers enjoy a steak experience in the week that delivers on taste and texture yet is better for the planet.” Meatless Farm Steak is available at Sainsbury's stores nationwide for an RRP of £3.50 per pack. Last year, Meatless Farm launched the brand's first vegan 'chicken' product in the UK.