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Meiji has announced the launch of Spreadable Matured Cheese Blend, a new product within its line of spreadable butters.

The spread is made with butter as the main ingredient, with added cheese, canola oil and salt. It is described as a soft whipped type designed for easy spreading on bread, with the butter’s richness and the aged cheese combining to create a ‘luxurious’ and deep savoury taste.

Meiji said the product is designed to enhance everyday toast and add more fun to consumers’ daily meals, while still being made with a short and simple ingredients list.

Meiji’s Spreadable line will be relaunched on 1 September with a new packaging design, evoking the concept of ‘a spread that enhances the delicious taste of bread itself’ complete with breakfast imagery.

The new Meiji Spreadable Matured Cheese Blend will be available in a 120g tub for a suggested retail price of JPY 437 (approx. $2.95).