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Merchant Gourmet has expanded its range of ready-to-eat pulse and grain pouches with two Middle Eastern and Mediterranean-inspired additions, created in collaboration with chef Sabrina Ghayour.
The new Persian Style Rice & Lentils and Turkish Style Bulgur & Rice products launched in Waitrose stores on 9 November and will roll out in Sainsbury’s from 27 December.
Persian Style Rice & Lentils is described as gently spiced and aromatic, with warming notes of cumin, cinnamon, sweet sultanas and a hint of lemon.
Meanwhile, Turkish Style Bulgur & Rice features a rich, tomato-based mix containing brown rice, quinoa and chickpeas, inspired by the Turkish dish Bulgur Pilavi. It is described by the brand as ‘bright, herby and full of depth’.
The ready-to-eat pouches can be heated in two minutes, aiming to deliver convenience and versatility. They are suitable for serving as a side, or as a base for sharing dishes.
Richard Peake, managing director at Merchant Gourmet, said: “We’re seeing real appetite for bold, globally inspired flavours that make cooking and hosting exciting yet effortless. This range delivers authentic taste, quality and convenience – bringing chef expertise directly to consumers.”
The new line is priced at an RRP of £2.20 per 250g pouch.

















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