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Melissa Bradshaw

Melissa Bradshaw

11 November 2025

Merchant Gourmet expands pulse and grain pouch range with Sabrina Ghayour collaboration

Merchant Gourmet expands pulse and grain pouch range with Sabrina Ghayour collaboration

Merchant Gourmet has expanded its range of ready-to-eat pulse and grain pouches with two Middle Eastern and Mediterranean-inspired additions, created in collaboration with chef Sabrina Ghayour.


The new Persian Style Rice & Lentils and Turkish Style Bulgur & Rice products launched in Waitrose stores on 9 November and will roll out in Sainsbury’s from 27 December.


Persian Style Rice & Lentils is described as gently spiced and aromatic, with warming notes of cumin, cinnamon, sweet sultanas and a hint of lemon.


Meanwhile, Turkish Style Bulgur & Rice features a rich, tomato-based mix containing brown rice, quinoa and chickpeas, inspired by the Turkish dish Bulgur Pilavi. It is described by the brand as ‘bright, herby and full of depth’.



The ready-to-eat pouches can be heated in two minutes, aiming to deliver convenience and versatility. They are suitable for serving as a side, or as a base for sharing dishes.


Richard Peake, managing director at Merchant Gourmet, said: “We’re seeing real appetite for bold, globally inspired flavours that make cooking and hosting exciting yet effortless. This range delivers authentic taste, quality and convenience – bringing chef expertise directly to consumers.”


The new line is priced at an RRP of £2.20 per 250g pouch.

DSM | Leader
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