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Irish cream liqueur brand Merry’s is adding a new Dubai chocolate-flavoured variant to its range, available nationwide across the US this October.

The drink is inspired by the global Dubai chocolate viral food trend, one of the biggest flavour trends fuelled by social media over the past few years. Described as offering a ‘luxurious chocolate aroma,’ it blends nutty pistachio with fresh Irish cream, warm aged Irish whiskey and rich, indulgent dark chocolate and subtle vanilla notes.

All of the cream used in Merry’s liqueurs is sourced from local grass-fed Irish cows in the Golden Vale, with a farm-to-bottle approach that takes just 12 hours from milking the cows to the finished product, according to the brand.

The new addition will be available via distributor Prestige Beverage Group from 1 October, priced at an SRP of $15.99 per 750ml bottle.