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Metro Drinks expands green tea range
FoodBev Media

FoodBev Media

13 February 2008

Metro Drinks expands green tea range

Specialist soft drinks company, Metro Drinks is expanding Latitude, its popular iced tea range, into 750ml retail/take-home glass bottles. Initially there are two green tea flavours: the top-selling mango green tea and a delicious new raspberry flavoured green tea.

The new range provides consumers with a healthier alternative to an alcoholic drink, and also many other soft drinks. The range has just 66 calories per 200ml serving, the antioxidant properties of green tea and no artificial sweeteners or preservatives. They're light, refreshing and fruity while preserving the subtle dryness of the green tea.

Commenting on the new range, Paul Bendit, Metro Drinks’ founder, said: “Consumers are now much more adventurous in choosing tea flavours as well as being aware of the health properties of green tea, so our new raspberry green tea responds specifically to this consumer trend. And the new range also provides shoppers with a new, large format ready-to-drink tea range for enjoying at home.”

The new range has a 12-month shelf life and joins the existing Latitude Iced Tea range that's currently available in 275ml and 375ml bottles.

Metro Drinks also produces Herbert’s, the UK’s only Fairtrade iced coffee, Juice Patrol, the healthier drinks range for children, and Qu4ttro Stagioni, its premium adult soft drink range.

The new 750ml Latitude green teas will retail at around £2 per bottle and is available in cases of 12.

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