The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Metsä Board has unveiled a new product and service concept aimed at fast-moving brand environments, combining a premium folding boxboard grade with an accelerated sheet delivery model for customers across Europe.
The company’s latest launch, MetsäBoard Pro FBB Go, is designed for demanding food and pharmaceutical packaging applications.
It is supported by a new supply concept that offers short and predictable lead times for custom-cut sheets, addressing growing industry pressure for agility and resilience in packaging supply chains.
MetsäBoard Pro FBB Go has been developed to meet the day-to-day realities faced by brand owners and converters, where shifting demand patterns, production continuity and high-performance standards are critical.
According to Metsä Board, the grade combines multipurpose functionality with consistent quality and reliable performance, while supporting compliance requirements in regulated food and pharmaceutical segments. The board is OBA-free and features hard sizing, enabling dependable performance in frozen applications.
The product also offers lightweighting potential, helping reduce material usage and associated carbon footprint. Production at the company’s Husum mill in Sweden utilises a high share of fossil-free energy, further supporting sustainability targets for brand owners.
“Our customers operate in environments where demand can shift quickly,” said Maarten Florizoone, VP of sales Europe at Metsä Board.
“With MetsäBoard Pro FBB Go and our new service concept, we are making production smoother, planning more predictably and supply chains more resilient, creating a real competitive advantage for our customers in Europe.”
The new concept extends beyond the board grade itself. MetsäBoard Pro FBB Go is produced at the Husum mill and sheeted at the company’s Sheeting & Distribution Hub in the Netherlands, enabling custom-cut sheet formats with streamlined logistics.
Under the new FastTrack Service, folding boxboard sheets can be delivered in less than three weeks across Europe. For more urgent requirements, the ExpressTrack Service offers delivery in under ten days, providing converters and brand owners with additional flexibility in volatile supply chain conditions.
The model is intended to help customers maintain lean inventories while safeguarding continuity of supply, a priority in sectors such as food and pharmaceuticals, where packaging reliability and compliance are non-negotiable.
