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One of the UK’s top selling energy drinks companies, Boost Drinks, known for its large silver bottles sold in volume through retail outlets, has launched a new 50cl format for its cranberry carbonated energy drink.

Boost’s existing 1 litre cranberry variant has proved such a success that it has introduced the new smaller size in a move designed to build upon the fashionable following that low calorie cranberry flavours have with consumers in the impulse sector.

Appreciated throughout the UK by drivers and a growing band of teetotallers, Boost Drinks MD Simon Gray explained: “Our flagship energy drink product, Boost and sugar free Boost Light, work particularly well in 50cl and we believe that the low calorie cranberry option will follow this trend.

“There is clearly a demand for this size and coupled with the current popularity of cranberry as a variant, particularly for female drinkers, it should be a big hit for us and our customers.”