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Mission Foods, a player in the global tortilla market, has launched its latest innovation: the Mission Zero Net Carbs Spinach Tortillas.

This new addition to the company’s 'Better for You' product line aims to cater to the increasing consumer preference for low-carb, health-conscious food options without sacrificing flavour.

As the market for healthy eating options continues to expand, Mission Foods is strategically positioning itself to meet the needs of consumers who are increasingly focused on dietary goals such as reducing carbohydrate intake and increasing fibre consumption.

The new spinach tortillas are designed to be compatible with popular dietary trends, including keto and GLP-1 friendly lifestyles, which emphasise nutrient-dense foods.

“Eating well looks different for everyone,” said Sathish Mohanraju, VP of sales and marketing at Mission Foods. “Our Zero Net Carbs Spinach Tortillas are crafted to support today’s most important wellness goals, whether that’s reducing carbs, increasing fibre or fuelling up.”

The tortillas are made with real spinach and contain no added sugars or artificial flavours.

Each tortilla is packed with fibre, making them an appealing choice for health-conscious consumers looking to enhance their meals with nutritious ingredients.

The product’s versatility allows it to be used in various applications, from wraps and tacos to snacks, addressing the diverse culinary preferences of consumers.

The introduction of these tortillas comes at a time when dietary supplements like GLP-1 medications are influencing food choices for many Americans.

According to a recent poll by the Kaiser Family Foundation, approximately 1 in 8 US adults report using GLP-1 medications, which often necessitate a focus on high-fibre and protein-rich foods.

“With food intake often reduced for those on GLP-1s, every bite counts,” Mohanraju noted. “These tortillas help make meals more balanced and are easy to pair with lean proteins.”

Mission Zero Net Carbs Spinach Tortillas are now available in major grocery retailers across the United States, joining an expanding portfolio of health-oriented products that includes Carb Balance, Zero Net Carb, and Protein tortillas, as well as flavoured options like Sundried Tomato Basil and Sriracha Ranch.