Functional beverage brand Moju has launched a new plant-based prebiotic shot, which it claims supports immune and digestive health.
The product is available as a 500ml dosing bottle and as 60ml shot. Designed to be shot daily, Moju says the beverage encourages a healthier, more diverse gut microbiome.
Moju’s new shot contains a blend of prebiotics and plant-based fibres, including chicory root inulin, golden kiwi and green banana. Each shot contains 3.7g of plant-fibre and offers the flavour combination of raspberry, lemon and baobab.
According to a survey by Moju, over a third of people are looking to prioritise gut health in the next 12 months, highlighting the need for an accessible and convenient prebiotic.
“The gut and digestive health category is a really exciting space which has the potential to have a hugely positive impact on consumers’ lives,” said Moju co-founder, Rich Goldsmith.
He added: “To date it’s been driven by dairy based probiotic products, but without a diverse menu of food the good bacteria in your gut cannot thrive. We all want to eat a diet full of a wide variety of whole foods but the realities of modern life often make that challenging, so we developed the UK’s first ready to drink product with an efficacious dose of prebiotics and plant fibres in a super convenient, nutrient dense format.
“It delivers big on flavour and is free-from dairy, added sugars, sweeteners, gums and preservatives which is an important and significant step forward for the category.”
Moju’s new Prebiotic Shot is available online, in Waitrose stores nationwide and will be launching in Ocado at the end of March.
Keep up to date with the plant-based industry by subscribing to FoodBev’s latest title, The Plant Base, launching March 2021.
© FoodBev Media Ltd 2021
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