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Mondelēz International has launched Cadbury Dairy Milk 30% Less Sugar chocolate, which it describes as “the most significant innovation” in Cadbury’s history.
The introduction of the new bar is the culmination of a three-year project, which involved more than 20 scientists, nutritionists and chocolatiers to create the chocolate without the use of artificial sweeteners.
As well as the classic Cadbury Dairy Milk bar, the lower-sugar chocolate features in Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit & Nut and Cadbury Dairy Milk Oreo variants.
Claire Low, Cadbury associate marketing director, said: “We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which still tastes great.
“We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”
The new chocolate is available now in the UK with a recommended retail price of £1.49.
Last month, Mondelēz announced plans to invest £4.7 million into its UK food research and development programme to support the creation of new and improved chocolate, biscuit and candy products for over 150 different countries.
The company expanded its Cadbury portfolio last year with the introduction of Darkmilk, which combines both dark and milk chocolate flavours.
