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Rodney Sacks, co-chief executive officer and chairman of Monster Beverage, has formally submitted his resignation, effective June 12 2025, as part of a planned retirement strategy.

Sacks, aged 75, notified the company’s board on March 10 2025, detailing his intention to step down from his dual roles. Following his departure, Hilton H Schlosberg will assume the position of sole CEO starting June 13 2025.

This leadership change is particularly noteworthy as Monster Beverage continues to navigate a rapidly evolving market characterised by growing consumer interest in sustainable and alternative food sources.

According to a regulatory filing with the US Securities and Exchange Commission, Sacks will remain actively involved with the company beyond his official resignation, continuing as chairman of the board and maintaining a strategic role in marketing, innovation and litigation efforts until his retirement as an employee on December 31 2026.

The transition agreement stipulates an annual salary of $900,000 starting July 1 2025, along with performance-based incentives and benefits.

Sacks’ ongoing involvement is indicative of Monster Beverage's commitment to ensuring a seamless transition in leadership, particularly as the company faces challenges and opportunities presented by emerging trends in the beverage industry.