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The agreement calls for Designer Whey products to be on shelves in more than 900 Publix Super Market stores. Consumers will be able to purchase the protein powder in the easy-to-use Designer Whey Protein.2Go packs or in Designer Whey 12.7oz canisters for traditional everyday use.

Flavours include Designer Whey Chocolate and French Vanilla, as well as all-natural Aria Women’s Protein in Chocolate and Vanilla varieties.

"Publix Super Markets reach millions of daily consumers and Designer Whey protein products will now be accessible to busy people in those markets, enabling them to embrace a more health-conscious lifestyle," said Next Proteins' CEO, David Jenkins. "Designer Whey is changing the way America looks at protein."