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Japan-based confectionery manufacturer Morinaga & Co has entered into a definitive agreement to acquire My/Mochi Ice Cream, one of the largest mochi brands in the US.

The acquisition brings together two companies rooted in Japanese confectionery traditions while strengthening Morinaga’s presence in one of its priority global growth markets.

The deal follows the company’s recent announcement that it will expand production capacity for its Hi-Chew sweets in the US, with a second factory scheduled to open in 2027.

Morinaga said the addition of My/Mochi aligns with its long-term strategy to accelerate growth in the States, while advancing its global business goals.

Teruhiro Kawabe, chief representative for the USA and president and CEO of Morinaga America, said: “We will honour the heritage and innovation behind My/Mochi while combining the strengths of our brands to bring even more fun and excitement to consumers and customers across the US.”

My/Mochi is known for its signature format of premium ice cream wrapped in soft, sweet rice dough, creating a multi-textural frozen treat inspired by Japanese tradition. Launched in Los Angeles in 2017, the brand has grown into a category leader, gaining traction among US consumers seeking globally inspired snacks.

“We are thrilled to partner with Morinaga & Co, a globally reputable company, whose scale and research and development capabilities will enhance our ability to innovate and grow,” said Craig Berger, president and CEO of My/Mochi. “We’re looking forward to reaching a broader group of consumers and driving meaningful impact together in the years to come.”

Following the completion of the acquisition, My/Mochi will remain headquartered in Los Angeles and continue operating under the leadership of Berger.

The brand will join Morinaga America’s growing portfolio, which includes Hi-Chew, Hi-Soft and Chargel, and is expected to create new synergies across product development, marketing and distribution.

Founded in Tokyo in 1899, Morinaga & Co is one of Japan’s most established confectionery manufacturers. Its US subsidiary, Morinaga America, opened its first manufacturing facility in North Carolina in 2015 and has played a key role in expanding Hi-Chew’s footprint across the American market.