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US investment firm MPearlRock has acquired The Good Crisp Company, a fast-growing, clean label salty snack brand known for reimagining classic snack formats with better-for-you attributes.
The acquisition adds momentum to MPearlRock’s strategy of identifying and scaling emerging consumer packaged goods through its combined capabilities in science, merchandising and operational expertise.
Founded in 2015 by Matt Parry, the Good Crisp Company has built a differentiated position in the salty snacks category with its ‘guilt-free’ crisps and cheeseballs. The portfolio features classic flavours made without gluten, GMOs or artificial flavours and ingredients. The brand’s products are sold in more than 20,000 locations across the US, Canada, Australia and the UK.
“Consumers are increasingly demanding clean label snacks that offer ingredient simplicity without sacrificing taste,” said Brian Kelley, chief executive officer of MPearlRock. “The Good Crisp Company delivers on both with its ‘great taste, no guilt’ proposition. We are thrilled to partner with Matt and his team and support the next phase of the company’s growth.”
Parry will continue to lead the business as founder and CEO. He said the partnership positions the brand to accelerate growth while maintaining its core focus on quality and taste.
“MPearlRock shares our vision for building a better-for-you snack platform that never compromises on flavour,” Parry said. “Their experience in scaling packaged food brands, combined with strategic resources and a collaborative approach, will help us expand our reach, optimise our manufacturing footprint and continue delivering for our consumers.”
MPearlRock is a strategic partnership between MidOcean Partners, Kroger and Kroger’s data subsidiary, 84.51°. Gibson, Dunn & Crutcher served as legal counsel to MPearlRock, while Morrison & Foerster represented The Good Crisp Company.
Financial terms of the transaction were not disclosed.
Top image: © The Good Crisp Company
