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Premier Foods-owned brand Mr Kipling is expanding its ice cream range with a Caramel Tart flavour, inspired by its popular cake offering.

The new variant features a creamy caramel-flavoured ice cream with swirls of caramel sauce and sweet pastry pieces. Available in a 475ml tub, the product taps into the growing popularity of caramel as a flavour this summer.

The launch follows the success of Mr Kipling’s other ice cream flavours, such as Cherry Bakewell and French Fancy.

Dan Jalalpour, marketing director for desserts at Premier Foods, said: “Our ice cream range has seen us bring some of our most loved treats into the frozen aisle, and our latest ice cream launch will provide shoppers with the chance to enjoy another of Mr Kipling’s iconic flavours during even more occasions".

"We expect the new Caramel Tart Ice Cream tubs to engage loyal Mr Kipling fans, whilst also bringing newcomers to the brand by tapping into demand for caramel-flavoured ice cream.”

The new flavour is available at selected Morrisons stores for £3.50.