The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Terry’s has added a new flavour to its festive line-up with the launch of the limited-edition Chocolate Caramel Ball.

The product combines Terry’s milk chocolate with caramel in its signature 20-segment ball format. The launch comes as caramel continues to lead UK confectionery NPD, with sales growth of 60% since 2021 and one in three consumers seeking the flavour, according to the company.

The Chocolate Caramel Ball is part of Terry’s “beyond orange” strategy to expand its portfolio beyond the brand’s flagship Chocolate Orange. Previous non-orange seasonal launches have included the Chocolate Mint Ball in 2023 and the Chocolate Milk Ball in 2024.

Lorène Decam, senior marketing manager at Terry’s, said: “Caramel continues to dominate flavour trends, and we see strong headroom for growth in everyday indulgence and seasonal gifting".

“This launch is more than just a flavour extension – it’s a strategic move to broaden our relevance beyond orange, while building on the rituals and emotional connection that make Terry’s a festive essential.”

The new flavour is available in major UK retailers for an RRP of £2.50.