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UK-based sports nutrition brand Myprotein has extended its partnership with Mars Wrigley through the launch of Mars Impact Whey Protein, marking the latest addition to its portfolio of branded, flavour-led protein products.
The new SKU combines Myprotein’s core Impact Whey Protein formulation with the signature chocolate, caramel and malt flavour profile of the Mars confectionery range.
The launch follows the successful introduction of Snickers-branded protein products in late 2025, reflecting continued momentum in cross-category collaborations between sports nutrition and mainstream FMCG brands.
Formulated to deliver 20g of protein per serving at approximately 120 kcal, the product is positioned as a low-fat, low-sugar option that supports muscle growth and recovery, while prioritising taste and accessibility for a broader consumer base. The range is certified by Informed Choice and Informed Protein, verifying product quality and protein content.
Neil Mistry, CEO of THG Nutrition, said: “There is a clear shift in sports nutrition, where performance and enjoyment are no longer mutually exclusive. Consumers increasingly expect both, and partnerships like this allow us to broaden appeal while continuing to serve core users.”
From a commercial perspective, the collaboration also signals Mars Wrigley’s ongoing strategy to expand its brand equity into adjacent, better-for-you categories.
Kerry Cavanaugh, general manager for Mars Drinks and Treats, said: "Myprotein is the perfect partner for us to continue to introduce more shoppers to our range of Mars-branded protein products."
Cavanugh continued: "The Mars brand is one of our most iconic, and Myprotein is arguably the most reputable retailer in the UK for protein products. Through the familiarity of both brands, and the trusted taste of Mars, we are looking forward to not only seeing this roll out online, but also throughout major grocery stores in 2026 where it will sit alongside our range of high protein low sugar bars!”
Available from 24 March via Myprotein’s direct-to-consumer platform, the product is offered in two formats: a 15-serving pack priced at £16.99 and a 31-serving format at £30.99. Further rollout is to come.
