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Natra, a European producer of private label and co-manufactured chocolate products, has announced the acquisition of Bredabest, a Dutch supplier of peanut butter and peanut-based ingredients.

This partnership is poised to create a key player in the sweet spreads and confectionery sector, leveraging both companies' strengths to better serve customers across Europe and beyond.

Founded in 1996, Bredabest is well-regarded for its pure and natural spreads, particularly in the burgeoning organic peanut butter segment.

The company has established a robust reputation for quality and reliability, supplying 100% pure peanut butter to retailers, fast-moving consumer goods brands, and other food producers in over 30 countries.

With the acquisition, Bredabest will continue to operate under its existing brand, ensuring continuity for its customers and suppliers while gaining access to Natra’s extensive distribution network and resources.

Natra, known for its position in the hazelnut chocolate spread market, views this acquisition as a complementary addition to its portfolio.

The integration of Bredabest’s expertise in peanut processing with Natra’s established global platform is expected to enhance product offerings and create cross-selling opportunities.

This strategic alignment supports Natra’s ambitious growth strategy, which has recently included the acquisition of Belgian chocolate producer Gudrun.

Armando Santacesaria, CEO of Natra, said: “Pieter and Rainier have built a fantastic business that is complementary to our operations”.

He highlighted that the combined strengths of Natra and Bredabest will enhance their customer offerings and accelerate their journey to becoming the preferred partner in snacking and indulgence.

Pieter Stienen, founder and CEO of Bredabest, echoed this sentiment, added: “We are pleased to join forces with Natra, a strong long-term partner to take Bredabest into its next phase of growth”.

Stienen and his business partner, Rainier van Rey, will remain shareholders and continue in their current roles, ensuring that Bredabest’s entrepreneurial spirit and customer-focused values are preserved.

The transaction is subject to regulatory approval but is expected to bolster both companies’ positions in the competitive F&B market, particularly in the growing segment of sweet spreads.

Bredabest operates two state-of-the-art processing facilities in the Netherlands, which will enhance Natra's production capacity and capabilities.

Featured image: © Bredabest