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Nature Valley is expanding its snack bar line-up this spring with two new soft-baked offerings aimed at busy families and the growing demand for convenient, kid-friendly snacks.

The launch includes Nature Valley Soft Baked PB&J Bars and Nature Valley Kids Soft Baked Bars, both designed to deliver familiar flavours in portable formats suited for lunchboxes, after-school activities and on-the-go snacking.

Nature Valley’s Soft Baked PB&J Bars reinterpret the classic peanut butter and jelly sandwich as a soft-baked snack bar. The product is positioned as a convenient alternative to the traditional sandwich, delivering the familiar sweet-and-nutty flavour combination without preparation or mess.

The bars are available in two varieties:

• Peanut Butter & Strawberry

• Peanut Butter & Grape

According to the brand, the format aims to capture the comfort and nostalgia of PB&J while offering a portable snack option for busy mornings and afternoon snack occasions.

The company is also introducing Nature Valley Kids Soft Baked Bars, a layered snack designed to appeal to children while delivering added nutrition. Each bar contains 5g of protein per serving, aligning with growing consumer demand for snacks that provide sustained energy.

The line launches with three flavours:

• Peanut Butter Brownie

• Chocolate Chip Cookie

• S’mores

Nature Valley says the soft-baked bars combine indulgent flavours with a texture designed to appeal to younger consumers, making them suitable for lunchboxes and after-school snacking.

The expansion reflects broader growth in the kids snack and protein bar segments, where parents are increasingly seeking options that balance taste, convenience and functional nutrition.

By combining nostalgic flavours such as PB&J with protein-forward formulations and soft-baked textures, Nature Valley is positioning the new products to capture both family snack occasions and the growing demand for better-for-you convenience foods.

The new bars are rolling out to retailers nationwide this spring.