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Urban Eat, the Food For Now brand from Samworth Brothers, has launched a new range of high-protein Chicken Satay Skewers aimed at consumers seeking convenient, protein-rich snacks on the go.

The new range comprises three formats, designed to cater to different snacking and meal occasions across the food-to-go market.

The Chicken Satay Skewers are marinated in aromatic seasoning for 12 hours before being grilled. The range includes:

• Satay Skewers Snack Bag – seven chicken skewers providing 8g of protein per bag.

• Satay Skewers with a Sweet Chilli Dip – five chicken skewers with a sweet chilli dip, providing 7g of protein per pack.

• Satay Skewers Super-Sized – 10 chicken skewers delivering 14g of protein per pack.

Urban Eat said the launch responds to growing demand for convenient and nutritious snacks that support active lifestyles, with protein continuing to gain traction among younger consumers.

According to data cited by the brand, 28.6% of food and drink servings are now chosen for health reasons, while the protein market is valued at £33 billion. Pre-family shoppers are also identified as a key driver of category growth.

Chicken is currently the leading protein within front-of-store chilled snacking, according to Urban Eat, while the category over-indexes among Millennials and Gen Z consumers.

Wayne Greensmith, head of customer marketing at Samworth Brothers Food For Now, said: “Chicken is ruling the roost in Front of Store Chilled Snacks, and our new Chicken Satay Skewers are set to make their mark in chillers up and down the country. Perfect for both lunchtime occasions, afternoon snacking or even as a main in a meal deal – we know our customers, and their shoppers, are going to love them.”

The new Chicken Satay Skewers launched on 25 July and are supplied in shelf-ready packaging.